London Institute of Business & Technology

Strategic Marketing Planning and Execution

Turn Marketing Strategy into Measurable Growth

Companies with documented marketing strategies are 313% more likely to report success than those without.

The Challenge

Marketing departments often focus on tactical execution without strategic direction, leading to fragmented campaigns and unclear ROI.

The Solution

Transform marketing from a cost centre into a strategic growth engine with clear, measurable business impact.

Programme Overview

Strategic marketing planning, market analysis, competitive positioning, integrated marketing communications, and marketing performance measurement.

Who This Is For

Marketing Director
CMO
Head of Marketing
Brand Strategy Manager

What You'll Achieve

  • Be able to identify personal skills to achieve strategic ambitions
  • Be able to manage personal leadership development to support achievement of strategic ambitions
  • Be able to evaluate the effectiveness of the leadership development plan
  • Be able to advocate an employee welfare environment that supports organisational values

Programme Sessions

5-Day Certification Programme

Covers: Defining Marketing, Introduction to Strategic Marketing, Role of Strategic Marketing, and 1 more topics

Topics covered:

  • L1.1

    Defining Marketing

  • L1.2

    Introduction to Strategic Marketing

  • L1.3

    Role of Strategic Marketing

  • L1.4

    Process of Strategic Marketing

Covers: Portfolio Analysis, Market Analysis, Analysing Competition, and 1 more topics

Topics covered:

  • L2.1

    Portfolio Analysis

  • L2.2

    Market Analysis

  • L2.3

    Analysing Competition

  • L2.4

    Market Segmentation, Targeting and Positioning

Covers: Why Do We Need Business Environment Frameworks in Strategic Marketing?, Internal and External Environment of Strategic Marketing, Identifying Patterns and Trends of Strategic Marketing, and 2 more topics

Topics covered:

  • L3.1

    Why Do We Need Business Environment Frameworks in Strategic Marketing?

  • L3.2

    Internal and External Environment of Strategic Marketing

  • L3.3

    Identifying Patterns and Trends of Strategic Marketing

  • L3.4

    Factors that Affect Pricing Decisions

  • L3.5

    Importance of Identifying Marketing Targets

Covers: Barriers of Strategic Marketing, Integrating the Marketing Systems and Design to Identify the Marketing Problems, Importance of Identifying Marketing Targets, and 2 more topics

Topics covered:

  • L4.1

    Barriers of Strategic Marketing

  • L4.2

    Integrating the Marketing Systems and Design to Identify the Marketing Problems

  • L4.3

    Importance of Identifying Marketing Targets

  • L4.4

    Steps in the Marketing Research Process

  • L4.5

    The 7Ps Marketing Mix

Covers: What is Market Branding?, Importance of Market Branding, Pros and Cons of Marketing Branding, and 1 more topics

Topics covered:

  • L5.1

    What is Market Branding?

  • L5.2

    Importance of Market Branding

  • L5.3

    Pros and Cons of Marketing Branding

  • L5.4

    Impacts of Competitive Branding in Strategic Marketing

Covers: Understanding Environmental Responsibility, What are the Impacts of Social Responsibility in Organisations?, Ethic, Laws and Customer Empowerment in Marketing

Topics covered:

  • L6.1

    Understanding Environmental Responsibility

  • L6.2

    What are the Impacts of Social Responsibility in Organisations?

  • L6.3

    Ethic, Laws and Customer Empowerment in Marketing

Covers: Understanding the Implementation of Marketing System, Monitoring and Evaluation Plan, Functions of the Marketing Plan, and 1 more topics

Topics covered:

  • L7.1

    Understanding the Implementation of Marketing System

  • L7.2

    Monitoring and Evaluation Plan

  • L7.3

    Functions of the Marketing Plan

  • L7.4

    Forecasting

Competencies Developed

Be able to identify personal skills to achieve strategic ambitions

Critically analyse the strategic direction of the organisation

Critically evaluate the strategic skills required of the leader operating in a complex environment to achieve personal and organisational strategic ambitions; Assess the relationship between existing, required and future skills to achieve strategic ambitions

Be able to manage personal leadership development to support achievement of strategic ambitions

Critically discuss the opportunities to support leadership development

Design a personal development plan to direct leadership development in a complex environment; Devise an implementation process to underpin the success of the development plan that can realise substantial changes in leadership style

Be able to evaluate the effectiveness of the leadership development plan

Critically evaluate the achievement of outcomes of the plan against original objectives

Evaluate the impact of leadership style and the achievement of objectives on strategic ambitions in different organisational settings; Critically review and update the leadership development plan

Be able to advocate an employee welfare environment that supports organisational values

Critically evaluate the impact of corporate commitment to employee welfare on strategic organisational objectives

Discuss how an employee welfare environment can affect achievement of strategic organisational objectives; Determine the influence of corporate commitment to employee welfare on the development of organisational values that will realise strategic ambitions

What Our Students Say

Hear from students who have completed this programme

Featured

“The MBA programme at LIBT transformed my career. The flexible learning approach allowed me to balance work and studies effectively. The practical focus of the curriculum meant I could immediately apply new concepts at work. Highly recommended for working professionals!”

S

Sarah Johnson

Marketing Director, Tech Innovations Ltd

MBA in Strategic Management

Featured

“LIBT's Project Management programme exceeded my expectations. The tutors brought real industry experience to every session. I gained not just theoretical knowledge but practical skills that helped me secure a promotion within months of completing the course.”

M

Michael Chen

Senior Project Manager, Global Consulting Group

MSc Project Management

Featured

“The CIPD qualification from LIBT opened so many doors for me. The blend of online learning and practical workshops was perfect. The support from academic staff was outstanding throughout my studies.”

P

Priya Patel

HR Manager, Financial Services Corp

CIPD Level 7

Featured

“The CMI qualification helped me transition from team leader to operations manager. The programme was practical and relevant. I could see improvements in my management style almost immediately.”

L

Lisa Martinez

Operations Manager, Logistics Partners

CMI Level 5 Management

Featured

“The entrepreneurship track within the MBA gave me the skills and confidence to launch my own business. The mentorship from experienced entrepreneurs was incredibly valuable.”

T

Thomas Anderson

Entrepreneur, Tech Startup Founder

MBA Entrepreneurship

Featured

“The Data Analytics programme gave me hands-on experience with tools like Python, SQL, and Tableau. The project-based learning approach was perfect for building a strong portfolio.”

N

Nina Kowalski

Data Analyst, Fintech Startup

Data Analytics Certificate

“As someone transitioning into IT leadership, this programme gave me exactly what I needed. The curriculum covered both technical and management aspects. The networking opportunities with fellow students were invaluable.”

J

James Williams

IT Director, Healthcare Solutions

MSc in Information Technology

“Starting my career with a degree from LIBT was the best decision. The programme provided a solid foundation in business principles. The career support team helped me land my first job before I even graduated.”

E

Emma Thompson

Business Analyst, Retail Holdings PLC

BA Business Administration

“LIBT's ACCA programme was challenging but incredibly rewarding. The pass rates speak for themselves. The exam preparation support and study materials were top-notch.”

D

David Okonkwo

Finance Manager, Manufacturing International

ACCA Qualification

“The Digital Marketing Diploma gave me cutting-edge skills in SEO, social media, and analytics. The course content was current and industry-relevant. Great value for the investment.”

A

Ahmed Hassan

Digital Marketing Specialist, Creative Agency London

Digital Marketing Diploma

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Key Information

Duration5 Days (40h)
DeliveryHybrid
Pass Threshold40%
Awarding BodyLondon Institute of Business and Technology

Fees & Payment

Best Value

Pay in Full

£1,200

Ready to Enrol?

Take the next step in your career. Apply now or speak to our admissions team.

Apply NowContact Admissions

Programme Brochure

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