Strategic Entrepreneurship
Build and Scale Ventures with Strategic Intent
Strategic entrepreneurs are 3x more likely to build sustainable, scalable businesses than those who rely on opportunity alone.
The Challenge
Entrepreneurs often excel at opportunity recognition but struggle with the strategic planning needed to scale and sustain their ventures.
The Solution
Combine entrepreneurial agility with strategic rigour to build ventures that scale sustainably and create lasting value.
Programme Overview
Strategic entrepreneurship, venture strategy, innovation ecosystems, scaling methodology, strategic alliances, and intrapreneurship.
Who This Is For
What You'll Achieve
- Be able to identify personal skills to achieve strategic ambitions
- Be able to manage personal leadership development to support achievement of strategic ambitions
- Be able to evaluate the effectiveness of the leadership development plan
- Be able to advocate an employee welfare environment that supports organisational values
Programme Sessions
5-Day Certification Programme
Covers: The Concept of Entrepreneurship, Characteristics and Classification of Entrepreneurship
Topics covered:
- L1.1
The Concept of Entrepreneurship
- L1.2
Characteristics and Classification of Entrepreneurship
Covers: The Overview of the Entrepreneurial Journey, The Entrepreneurial Journey as Seven Specific Steps, Need for Disruption in Relation to Different Types of Entrepreneurship
Topics covered:
- L2.1
The Overview of the Entrepreneurial Journey
- L2.2
The Entrepreneurial Journey as Seven Specific Steps
- L2.3
Need for Disruption in Relation to Different Types of Entrepreneurship
Covers: Ethical and Legal Issues in Entrepreneurship, Legal Issues in Entrepreneurship, Uncertainties and Risk Surrounding the Start-up and Corporate World
Topics covered:
- L3.1
Ethical and Legal Issues in Entrepreneurship
- L3.2
Legal Issues in Entrepreneurship
- L3.3
Uncertainties and Risk Surrounding the Start-up and Corporate World
Covers: Why is Entrepreneurship is a Multidisciplinary Area, Relevant Theories, Main Theories
Topics covered:
- L4.1
Why is Entrepreneurship is a Multidisciplinary Area
- L4.2
Relevant Theories
- L4.3
Main Theories
Covers: Corporate Social Responsibility and Social Entrepreneurship, Business Planning Purposes, Business Planning Principles
Topics covered:
- L5.1
Corporate Social Responsibility and Social Entrepreneurship
- L5.2
Business Planning Purposes
- L5.3
Business Planning Principles
Covers: Launching the Imperfect Business: Lean Startup, What Early Failure can Lead to Success Later, Managing, Following, and Adjusting the Initial Plan, and 1 more topics
Topics covered:
- L6.1
Launching the Imperfect Business: Lean Startup
- L6.2
What Early Failure can Lead to Success Later
- L6.3
Managing, Following, and Adjusting the Initial Plan
- L6.4
Barriers and Drivers of Innovation; How Innovation can be Applied within the organisation
Covers: Avoiding the “Field of Dreams” Approach, Designing the Business Model, Conducting a Feasibility Analysis
Topics covered:
- L7.1
Avoiding the “Field of Dreams” Approach
- L7.2
Designing the Business Model
- L7.3
Conducting a Feasibility Analysis
Covers: Entrepreneurial Marketing and the Marketing Mix, Marketing Mix, Market Research, Market Opportunity Recognition, and Target Market, and 1 more topics
Topics covered:
- L8.1
Entrepreneurial Marketing and the Marketing Mix
- L8.2
Marketing Mix
- L8.3
Market Research, Market Opportunity Recognition, and Target Market
- L8.4
Marketing Techniques and Tools for Entrepreneurs
Covers: Financial Capital, How Firms Choose between Sources of Financial Capital, Raising Capital, and 2 more topics
Topics covered:
- L9.1
Financial Capital
- L9.2
How Firms Choose between Sources of Financial Capital
- L9.3
Raising Capital
- L9.4
Venture Capital
- L9.5
The Top Methods for Raising Capital
Competencies Developed
Be able to identify personal skills to achieve strategic ambitions
Critically analyse the strategic direction of the organisation
Critically evaluate the strategic skills required of the leader operating in a complex environment to achieve personal and organisational strategic ambitions; Assess the relationship between existing, required and future skills to achieve strategic ambitions
Be able to manage personal leadership development to support achievement of strategic ambitions
Critically discuss the opportunities to support leadership development
Design a personal development plan to direct leadership development in a complex environment; Devise an implementation process to underpin the success of the development plan that can realise substantial changes in leadership style
Be able to evaluate the effectiveness of the leadership development plan
Critically evaluate the achievement of outcomes of the plan against original objectives
Evaluate the impact of leadership style and the achievement of objectives on strategic ambitions in different organisational settings; Critically review and update the leadership development plan
Be able to advocate an employee welfare environment that supports organisational values
Critically evaluate the impact of corporate commitment to employee welfare on strategic organisational objectives
Discuss how an employee welfare environment can affect achievement of strategic organisational objectives; Determine the influence of corporate commitment to employee welfare on the development of organisational values that will realise strategic ambitions
What Our Students Say
Hear from students who have completed this programme
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Key Information
Fees & Payment
Pay in Full
£1,200
Ready to Enrol?
Take the next step in your career. Apply now or speak to our admissions team.
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