Marketing Principles and Practices for Marketing Managers
Master the Fundamentals of Effective Marketing
Companies that master marketing fundamentals generate 67% more leads per month than those that don't.
The Challenge
Many marketing professionals lack a structured understanding of marketing principles, leading to unfocused campaigns and wasted budgets.
The Solution
Build foundational marketing capability that turns marketing spend into measurable business results.
Programme Overview
Marketing mix, consumer behaviour, market research, digital marketing foundations, branding, and marketing communications.
Who This Is For
What You'll Achieve
- Understand marketing terminology, marketing fundamentals, and marketing theories
- Demonstrate the capacity to analyse a marketing programme critically from the consumer's and marketing practitioner's perspectives, considering ethical concerns
- Communicate marketing concepts clearly and in an organised manner, both orally and in writing
- Illustrate an awareness of the relationship between marketing and other business disciplines within an organisation
Programme Sessions
5-Day Certification Programme
Covers: Definition and Justification of Marketing, Understanding and Reaching the Market, Understanding Consumer Behaviour: Buyer Behaviour and Transaction, Organisational Buyer Behaviour with an Emphasis on Problem-Solving
Topics covered:
- L1.1
Definition and Justification of Marketing
- L1.2
Understanding and Reaching the Market
- L1.3
Understanding Consumer Behaviour: Buyer Behaviour and Transaction, Organisational Buyer Behaviour with an Emphasis on Problem-Solving
Covers: External Variables in Marketing and Influence Planning, Marketing in Global Markets, The Internationalisation Process, and 1 more topics
Topics covered:
- L2.1
External Variables in Marketing and Influence Planning
- L2.2
Marketing in Global Markets
- L2.3
The Internationalisation Process
- L2.4
Understanding Marketing Ethics
Covers: Introduction to Marketing Research, Research Design and Methods, Conducting Marketing Research, and 1 more topics
Topics covered:
- L3.1
Introduction to Marketing Research
- L3.2
Research Design and Methods
- L3.3
Conducting Marketing Research
- L3.4
Applied Marketing Research
Covers: The role of Integrated Marketing Communication (IMC), How We Communicate, Price Defined
Topics covered:
- L4.1
The role of Integrated Marketing Communication (IMC)
- L4.2
How We Communicate
- L4.3
Price Defined
Covers: Product Management Fundamentals, Developing and Launching a Product, Managing the Product, and 1 more topics
Topics covered:
- L5.1
Product Management Fundamentals
- L5.2
Developing and Launching a Product
- L5.3
Managing the Product
- L5.4
Measuring Product Success
Covers: Overview of Digital Marketing, Key Concepts in Digital Marketing, Digital Marketing Strategy
Topics covered:
- L6.1
Overview of Digital Marketing
- L6.2
Key Concepts in Digital Marketing
- L6.3
Digital Marketing Strategy
Covers: The Concept of Branding, Importance of Branding in Marketing, Elements of Brand Identity and Positioning, and 1 more topics
Topics covered:
- L7.1
The Concept of Branding
- L7.2
Importance of Branding in Marketing
- L7.3
Elements of Brand Identity and Positioning
- L7.4
Brand Equity and Its Impact on Consumer Behaviour
Competencies Developed
Understand marketing terminology, marketing fundamentals, and marketing theories
Explain terms in marketing
Explore and classify market types and how to approach them; Demonstrate an awareness of the importance and understand steps in marketing research
Demonstrate the capacity to analyse a marketing programme critically from the consumer's and marketing practitioner's perspectives, considering ethical concerns
Demonstrate the ability to understand and explain consumer behaviours
Analyse and explore factors influencing consumer behaviours; Identify the advantages and disadvantages of participating in local and global markets
Communicate marketing concepts clearly and in an organised manner, both orally and in writing
Explain the roles and importance of integrated marketing communication (IMC)
Analyse and identify factors and components of IMC; Design and apply the IMC principle for effective marketing communication
Illustrate an awareness of the relationship between marketing and other business disciplines within an organisation
Explain the nature and behaviours of market channels and relevant stakeholders
Reflect and apply the relationship between marketing and other business disciplines within an organisation; Determine and analyse the benefits and limitations of each distribution channel
What Our Students Say
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Key Information
Fees & Payment
Pay in Full
£1,200
Ready to Enrol?
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